Data-Driven News Missions
PR for industries
the press won't
call first
Mainstream news coverage for sexual wellness, intimacy, and body-confidence brands — built on original research, not press releases.
Data-Driven News Missions
Mainstream news coverage for sexual wellness, intimacy, and body-confidence brands — built on original research, not press releases.
Wellness brands in sensitive categories are systematically ignored by mainstream press — not because they lack news value, but because they don't speak the language journalists respond to. Data changes that.
A news mission is a full-cycle editorial campaign: we design a study, collect original data, build a narrative journalists can't ignore, and place the story in mainstream outlets. Your brand becomes the credible source — not just the subject. Every mission is custom-built around an insight worth publishing.
We identify an audience tension or knowledge gap, then design and run a professional survey or data study that produces genuinely newsworthy findings. Methodology that holds up under editorial scrutiny.
Raw data doesn’t get placed — stories do. We craft a compelling news angle from the findings, with headlines, supporting data points, and expert framing that fits how mainstream journalists want to cover sensitive topics.
Targeted outreach to journalists and editors at mainstream publications — national press, health desks, lifestyle and culture outlets. We pursue coverage in publications that actually move your audience.
TabooPR works with brands operating in categories that are growing fast but chronically under-covered. If your business has ever been told it’s “too niche” or “too sensitive” for mainstream press, that’s the gap we close.
Journalists need a hook. Original research gives them one — a statistic, a finding, a tension they can build a story around. It’s not about your brand; it’s about what your brand discovered.
Data creates editorial distance. Sensitive topics are easier to cover when there’s a study to report on. The research is the news; your brand is the credible source behind it.
Coverage compounds. A placed study gets cited, shared, and referenced. It becomes a long-term credibility asset — not a one-day press hit.
Mainstream reach matters. Consumer trust, investor attention, retail conversations — all of them move when your brand appears in the press people actually read.
Tell us about your brand and the story you want to tell. We’ll come back with a mission concept — or tell you honestly if we’re not the right fit.
TabooPR operates as a sole proprietorship under German law. All engagements are handled directly — no agency overhead.